Welcome to Waxwing AI, the pathway to transforming marketing campaign organization. We use AI-driven personalization to tailor marketing strategies specifically for business needs. This guide explores how to optimize every stage of the marketing funnel using Waxwing AI's carefully curated recommendations, developed with insights from global marketing experts.

Step 1: Explore the tailored selection of marketing strategies on the Strategies page. These are customized for you based on the details picked up from the business website URL you provided during signing up.

Step 2: Narrow down the strategies by considering target KPIs, funnel stages, and their estimated impact, confidence, and effort levels. Prioritize high-impact strategies that match selected funnel stages and tags.

Step 3: Click on the strategy card that best fits the business needs. WaxWing AI considers the business summary, buyer persona, target audience, and various other market and business intelligence metrics when crafting plans for these strategies.

Step 4: Review the details of the strategy and click 'Generate Plan' to put the chosen strategy into action for the business.

Step 5: Personalize the chosen strategy further by answering additional questions. This adds extra layers of customization to the marketing campaigns. Of course, you can skip providing this information and let the AI call the shots. Click Submit!

Step 6: Locate the newly created strategy on the dashboard and review Waxwing AI's automatically generated plan for the chosen initiative. This plan includes a detailed description, target objectives, expected outcomes, and implementation guidelines.